How to build your Instagram following?

So you’ve started your Instagram account, created a content strategy, and are posting high quality content regularly but you don’t have a huge following. This is a problem that in faced by

many Instagram users. Now the best way to grow your following on Instagram is by building a living, breathing community of users that are actually interested in your content. And although it might be difficult to find out where your community is and engage with them, I am here to give you tips on how you can steadily increase your following and build your own community on Instagram:

1. Engage with the community – the Instagramcommunity is super important to growing your following. You should build a small community around your profile by simply following a user, liking one or more of their photos and then comment. This basic approach can bring your name to their news feed while also creating relationships with people from your own community and across the world. 
2. Know when to post – you should understand and be able to track statistics so that you may be able to post content when it is needed and be assured that it will be directed to your community. You should have a statistics tracking site for Instagram where you can be able to see when you post and engage with your audience and also see when they engage with you. It is one of the best ways to find times of day for posting to reach the largest audience. You should also schedule your posts so that you can be able to reach an international community aswellScheduled posts can be bring you a following from other communities that you were initially not targeting. 
3. Collaborate with other users  you need to realise that people are every curious. Some may find this creepy but users of all social networks spend time browsing the profiles of many people they don’t actually follow. The introduction of photo-tagging on Instagram has made this easier, and clicking on “tagged photos” is the quickest way to get a sense of what someone looks like, who their friends are, and what they like doing. The more your profile is tagged in other users photos, the more exposure you can receive through users perusing the tagged photos of their favourite Instagram stars and brands. So whether you’re a blog featuring another blogger, a small business featuring another local company, or just an Instagrammer showing off your best friend, collaborations are an organic and natural way to increase followers for the both of you.
*Please note the following sources has been used for research

Author: Sheila Johnson